Traditionally, being naive is associated with assertions or behaviors that display a person’s inexperience in a particular field or subject. A lack of sophistication and strict adherence to ideals are also signs of a naive person.
Can you see that, when it comes to creative business, naiveté might not necessarily be a negative quality?
In fact, it might be the exact quality that helps someone see opportunities and use ethical sales techniques that other, more “experienced” people overlook or ignore — the winning differences that propel great innovations, great branding, and great marketing.
I first read Ben and Roz Zander’s extraordinary book The Art of Possibility around the time when I started my first business. I’ve read it many times since then, and I always take away something new.
The book starts with a brain-bending chapter: “It’s All Invented.”
Nothing matters more than people
We’re often told that we need to quit working in our businesses so we can work on our businesses … to:
Cluelessness can be an asset
Usually styled these days as “uber-successful billionaire, Sir Richard Branson,” Branson spent much of his business life doing things that were entirely clueless.
Naive does not mean stupid
Be careful not to confuse being naive with willful ignorance. This goes back to ignoring the facts. You don’t want to keep working on something that’s … not working. Sometimes you have to stop and try a different way.
Ever been criticized for being naive? For being “too nice” to be in business? Or lacking the macho blood and guts you need to succeed?